If you’re not doing any marketing in your social media then you’re missing out on some serious marketing leverage.
Because whether you like it or not, if you’re in business, you’re not doing social media just for the sheer fun of it.
Your social media is there to help you attract, engage and ultimately develop customers.
It’s not just there simply because it’s nice to have it’s not just there because everybody thinks you should be doing it.
Social media, ultimately, is a marketing tool.
And just like every other marketing tool, it should provide some kind of return on investment. It should attract customers.
It should enable you to engage with customers. It should ultimately make your target market want to be with you.
And if that’s not happening, then I want to ask you this question. Are you doing enough marketing in your social media?
It’s not just about putting out content
Yes, it’s important to be putting out regular content.
Yes, it’s important to engage with your audience. Yes, it’s important to put out useful stuff that your audience, your market can latch onto.
But at some point, you’ve got to make an offer. You’ve got to put something in front of them which will make them want to find out more.
And it takes a little while to get to this point, and it takes a bit of confidence to do it as well.
So, how is it done?
I read not long ago that every 5th or 6th content item on your social media should be some kind of marketing message.
Now, I have to admit, I’ve been guilty of not putting nearly enough marketing into my social media, but that has now changed.
So, here’s the key question: How can you put stuff in front of your audience on your social media that encourages them to take a look at what it is you’re actually selling?
If you’re running a small business you can’t afford all of the huge branding exercises that the big companies can do.
You’ve simply got to go for return on investment. Because you don’t have the budget for putting up thousands of content items in the hope that your brand will get out there. It doesn’t work that way with small businesses.
You have to go for engagement, you have to go for marketing in your social media.
You have to go for call to action which ultimately leads to return on investment.
Make sure you’re putting out more marketing messages. Make sure you actually encouraging people to take a look at what you offer, what it is that you sell.
And I would recommend that you should at the very least one in five, maybe one in six fewer times. If you’re not comfortable with this yet that’s fine, just get started.
The key thing:
Your social media is a marketing tool. Use it as a marketing tool. It’s there to help you develop your business.
And because it’s an outward facing engagement tool, It should be a marketing and lead development tool as well.
Go ahead and do it. It’ll help.
Want more on social media marketing? Check out:
8 great reasons to use Youtube in your marketing (post and video)
How to win in the search engines with a content sharing strategy (YouTube video)