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Don't make this rookie marketing mistake - podcast by Auckland Marketing Club 2

Don‘t make this expensive rookie marketing mistake

In this post I’m hoping to save the expense (and frustration) of making an expensive rookie marketing mistake. I want to tell you a story about a couple of friends I went to University with who started their own little It business. Their names are Tom and Dan. And they did something in their marketing, …

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Auckland Marketing Club - Why it’s a good idea to start with a small number of marketing channels

Why it’s a good idea to start with a small number of marketing channels

We’re occasionally asked about how many marketing channels you should actually have, especially if you’re just starting out in Self-employment or business ownership. But what do we mean about marketing channels? Well, if you’ve been following us for a little while, you may have heard us talk about the ABC methodology of marketing, which is …

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how great customer service can save your businesss - Auckland Business Builders marketing in Auckland

A fantastic example of great customer service

These days it’s far too easy to complain about rubbish customer service but what should you do when you get great customer service? You see, I believe that the quality of customer service has taken a nosedive in recent years. With the outsourcing of customer-care to call centres etc it’s easy to feel like you’re …

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